Our investment approach
Our investment strategies are based on academic evidence and consistency.
All of our clients' portfolios are built around the following key principles:
Risk drives return: to achieve higher returns you have to take on more risk (volatility).
No one can predict the future, that's why we diversify. Broad diversification across asset classes, regions and sectors, minimises risk and increases returns.
Simple beats complicated: Complex investment strategies tend to be expensive and often lead to poor performance.
Manage costs: Investment markets are largely efficient and it's difficult to beat the market. We avoid expensive investment funds and unnecessary transaction costs to leave you with better returns.
Responsible investing should be a part of all portfolios: By investing sustainably, you can still earn great returns while potentially lowering risk in your portfolios.
